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04 aug 2025

Why we created markR

The commoditization of the investment sector is not inevitable, and every asset management company has many assets that can help it stand out. All that remains is to transform these assets into momentum and appeal. In short, to make the brand a powerful tool for leadership.   Over the past 20 years, we have had […]

04 aug 2025

The central role of the brand in mergers between AM companies

Faced with increased competition, developing a strong brand is crucial, but it is also costly. This encourages players to join forces and streamline their brand platforms. However, there are a few exceptions and nuances. The asset management sector has been undergoing rationalization for several years. This is certainly true of fund ranges, which are being […]