05 sep 2025
markR MA
Investment managers face major challenges: the rise of passive management, the growing role of private investors, the platformization of their offerings, etc. These transformations are accelerating the commoditization of the sector, at the risk of relegating it to a mere commodity. And yet, each of these players has assets that will enable them to emerge sustainably from this saturated landscape.
The brand is the strategic principle of an organization.
While an investment management company is an economic player, its brand is above all a social player. Faced with ever-increasing competition and often undifferentiated value propositions, it is the brand that unites all of the company’s audiences around a common vision and dynamic, beyond the mere promise of financial performance.
markR’s support is based on a proprietary methodology derived from the latest academic research and practices. This methodology enables us to analyze, design, and manage brand strategies in all their components (intention, expression, and projection) while addressing the specific challenges of the investment and finance industries.
The brand strategies of more than 200 invedstment management companies of all types (listed assets, private equity, real estate, venture capital, private wealth management) are measured, compiled, and analyzed in a dedicated database. This benchmark, which is updated quarterly, enables in-depth comparisons while identifying best practices and trends.
markR is run by its founder, Emmanuel Delarue. With a background in finance, Emmanuel worked as a specialist journalist for several years before setting up the Fargo agency, which he ran for 20 years until 2024. There, he was involved in designing and implementing communication strategies for nearly a hundred investment and savings players. In doing so, he saw the central role that brands play in aligning all of an organization’s internal and external ecosystems around a single dynamic.
markR relies on a network of experienced experts from the worlds of branding and finance:
Mathieu Daix (daphni, France Digitale): brand strategy expert
Axel Habrekorn (Publicis, L’Oréal): artistic director and brand identity expert
Arnaud Lapière (Label ISR, Viadeo): expert in AI and digital strategies
Mikail Osmany (Same Same): strategic planner
05 sep 2025
04 aug 2025
